What with the Christmas rush, new products being launched and numerous photoshoots, here at Camden Watch HQ we feel as though we haven't made enough of a fuss about something. And this deserves a fuss.
Because we have made our own signature blend of tea.
It all started when we began work designing our Worker Mugs. We had the far-fetched idea that it would be cool to be able to offer tea with our mugs. But you see, we don’t like to do things by halves. If we were going to sell tea then it would have to be special, it would have to be our own tea.
It was a crazy idea. We didn’t have enough time. We didn’t have enough budget. And how on earth do you make your own tea blend anyway? Like I said, crazy.
But it just so happens that we know a British tea company who are just as crazy as we are.
So we got in touch with our friends over at Brew Tea Co. and they loved the idea. After months of blending, tasting, designing labels and sipping on cups of tea, we finally have our very own signature blend.
So, without further ado, I present to you the Worker’s Blend loose leaf tea. 80% Assam and 20% Lapsang Suchoung, it’s smokey, rich and oh so Camden.
It' a strong, earthy blend that will take you back in time to a Victorian Camden, where canal workers, railway men and raffish aristocrats lived, worked and drank side by side.
Oh and... if you infuse it in gin, it makes the BEST gin and tonics.
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If you know anything about Camden Market, you probably already know that it’s a hub for vintage and alternative fashion. Camden Market is, and was, one of the best places to go for independent fashion brands, well-kept vintage pieces, and alternative style.
From mod to punk, cybergoth to bohemia, modern and vintage fashion blended together, inspired by the music and culture coming out of Camden.
We believe a meaningful collaboration requires three things:
1. A sharing of the the same values
2. Different yet complementary skills
3. A purpose and reason to exist
And from the word go, we've been looking to partner with a charity that fits this brief. When Camden Giving approached us about their 'Future Changemakers' programme, we knew instantly this was a purposeful project that we wanted to be part of.
