About Us

The Camden Watch Company is a British watch brand, founded by two Camden dwelling watch lovers, Anneke Short and Jerome Robert. Anneke is a British watch designer trained in Switzerland, and Jerome is a Swiss native, born and raised in the heart of the watch valley of Neuchatel, before moving to Camden Town in 2010.

Together, they founded a thriving watch design studio, AMS Design Studio, before embarking on their next step – creating their own brand. The aim was simple; to create a brand that not only reflected the vibrant and dynamic Camden that we see today, but that also encompassed the rich heritage of the area. And so The Camden Watch Company was born.

Through their extensive knowledge of end-to-end design, the market place and the supply chain, they are able to offer a quality product at exceptionally good value.

“We pride ourselves on giving fashion watches the high-end treatment, concentrating on every detail from the embossed ‘C’ on the crown to the engraving on the case back, maintaining quality at all times whilst ensuring that every design decision is firmly rooted in Camden."

-Anneke Short, Watch Designer

No. 24 – London’s oldest unchanged bus route running from Hampstead Heath to Pimlico via Camden Town.



The Design

Each of The Camden Watch Company models is inspired by Camden itself. From the Victorian pocket watch inspired No. 29, taken from Camden’s strong railway heritage, to the turquoise-blue seconds hand of the No. 88, based on the iconic ‘Camden Lock’ bridge.

The watches, No. 24, No. 27, No. 29, No. 88 and No. 253, are named after bus routes that run through Camden Town, with the No. 24 being the oldest unchanged route in the whole of London.

The watches house the finest quality Japanese quartz movements, and every other element of the watch, from the strap, to the dial to the watch crown is designed, scribbled, sketched, reworked and refined in the company's Camden Town office.


London borough of Camden crest


Not For One But For All

'Non Sibi Sed Toti', or 'Not For One But For All' is the motto on the crest of Camden, which perfectly embodies the spirit of The Camden Watch Company.

The Camden Watch Company aims to make well-made, quality watches, at a price that is affordable. Something that people who live in Camden and people who visit alike, can be proud to wear.