The Camden Watch Company is an independent British brand designed in the heart of Camden.
It began as a showcase for our watch design studio. A way to flex our design muscles and show our clients just how passionate we are about the products we design.
And because it started as a showcase, it meant we had the freedom to do whatever we wanted. We didn’t need to worry about how commercial the products were, we didn’t need investors, a five-year plan or a marketing strategy.
All we needed was some start-up money and a whole lot of inspiration.
Along came Camden.
We’d been living in Camden for around four years at this point and we loved it. From our first trip as teenagers, arriving in Camden on a gloomy, wet afternoon and walking around in awe, we were hooked.
“One day,” we said to one another, “we’ll live here”.
And live here we do.
But loving (and living in) Camden wasn’t enough of a reason to base a brand on it, so we started researching the area, and it turned out that the more we researched, the better it became.
From Victorian horse hospitals turned into market stalls, to steam train turntables turned into gin warehouses, to bare-knuckle boxers and dead elephant circus owners, Camden’s past was as eclectic as its present.
It began as a showcase, but it became so much more.
From Camden with love.
To create thought-out, beautifully designed products infused with history and full of details for a great price. Using our knowledge of end-to-end design, the marketplace and the supply chain, we are able to offer a quality product at exceptionally good value.
“We pride ourselves on giving fashion watches the high-end treatment, concentrating on every detail from the embossed ‘C’ on the crown to the engraving on the case back, maintaining quality at all times whilst ensuring that every design decision is firmly rooted in Camden."
-Anneke Short, Watch Designer
No. 24 – London’s oldest unchanged bus route running from Hampstead Heath to Pimlico via Camden Town.
Each of The Camden Watch Company models is inspired by Camden itself. From the Victorian pocket watch inspired No. 29, taken from Camden’s strong railway heritage, to the turquoise-blue seconds hand of the No. 88, based on the iconic ‘Camden Lock’ bridge.
The watches, No. 24, No. 27, No. 29, No. 88 and No. 253, are named after bus routes that run through Camden Town, with the No. 24 being the oldest unchanged route in the whole of London.
The watches house the finest quality Japanese quartz movements, and every other element of the watch, from the strap, to the dial to the watch crown is designed, scribbled, sketched, reworked and refined in the company's Camden Town office.
'Non Sibi Sed Toti', or 'Not For One But For All' is the motto on the crest of Camden, which perfectly embodies the spirit of The Camden Watch Company.
The Camden Watch Company aims to make well-made, quality watches, at a price that is affordable. Something that people who live in Camden and people who visit alike, can be proud to wear.
