August 07, 2018
As you may know, late last year we launched a watch that quickly become one of our bestsellers, our No.253 Memento Mori special edition. More than just a timepiece, the Memento Mori is a constant reminder to live each day to the fullest.
We really wanted to explore this peculiar Victorian keepsake, so we took the Memento Mori a step further and teamed up with immersive game designers A Door In A Wall to create an event that would not only be inspired by our special edition watch but by Camden's history itself.
After months of research, brainstorming and planning, our full-on immersive mystery game is finally ready.
Memento Mori: A Camden Mystery will run on afternoons and evenings across Friday 31st August until Sunday 2nd September.
We sat down and had a chat with our fellow Camdenites and the team behind A Door In A Wall to find out what it's like to create super cool games for a living.
A Door In A Wall grew out of a hobby - a few friends creating treasure hunts and London adventures just for fun. The games got more and more popular and ten years later, it’s a successful business, blending games, theatre and the real live buzz of London. The team that make our games come from all kinds of backgrounds: theatre, tech, marketing, project management. Company Director Tom left a job in finance to take on immersive games - quite a change of direction.
It’s a lot of fun, but there’s a lot to think about! Designing our live games always begins with structure: we try to work out how people move through the game, how long it takes them, what their objectives are. Once we know the shape of the experience, we can start adding thematic elements, and crafting a story to bring it to life. Stories are vital - they make player actions feel meaningful, and provide a basis for engagement by defining players’ place within that story.
Individual puzzles typically come nearer the end of the process. They are often inspired by part of the theme, a character in the story, or an engaging location. For example, in a recent event we found a musical installation in a park and designed a puzzle around it that guided players to a simple tune, the name of which solved the puzzle. Sometimes we have puzzle ideas that just don’t fit into current projects, but they inevitably find their way into future games!
We first encountered The Camden Watch Company when we were putting together our outdoor adventure around Camden Market: Horses for Corpses last year. Our venue space was just a few doors down from their shop in the market’s North Yard. They got in touch via Instagram and we ran some competitions together to help cross promote. It turns out we have another connection via creative hub Camden Collective - loads of good things happen there!
This year it’s been really great to meet Anneke and Jerome in person and get to know the brand better. They care so much about what they do and manage to imbue their products with the love they have for their neighbourhood. It’s very inspirational!
A Door In A Wall are Camden residents as well and we are very excited about working locally, especially with a company who use the area as such a ready source of inspiration. The Memento Mori edition in particular appealed to us as it has such a rich historical message behind it. The idea of time being precious is a great basis for a story, and Camden is flush with cool and characterful locations that celebrate the past, savour the present and inspire the future.
We can reveal a few things…
It’s a murder mystery set in 2018 but inspired by Victorian London. Teams of players will be tasked with solving a deadly case by following clues to hidden locations around Camden Town. Expect a few fiendish puzzles, a number of curious characters and a race against the clock. It won’t be easy to gather the evidence in time, but if you can, you might just walk away a winner. It’ll only be running throughout the weekend on 31 August and 1-2 September so set your watches; after that, time’s run out.Sound like fun? Grab yourself some tickets below and join us for a night to remember...
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July 31, 2018
After the opening of our second shop last year in Boxpark Shoreditch, we have been looking for the perfect place for our third home and Greenwich market, surrounded by Grade II listed Victorian buildings and teeming with horological history, seemed to be the perfect place.
So let us introduce you to som...
July 05, 2018
Four years ago, on July the 3rd 2014, was the very first time that The Camden Watch Company opened its doors in a small pop up store on Camden high street. What started as a simple showcase for co-founders Anneke and Jerome's design studio soon became an establish British watch brand with already two stores in London and distribution in Japan and Taiwan.
However, The Camden Watch Co. always stayed true to their identity and grew their business through not only hard work but ongoing ...
June 19, 2018
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Behind-the-scenes content and design inspiration from the founders of The Camden Watch Company.From Camden with love.