We were walking through the streets of Palermo in Sicily on a balmy summer evening, eating a delectable Gelato served in brioche, when Jerome turned to me and said:
"We should call it The Camden Watch Company."
In that moment, the whole brand seemed to fall into place. We had been searching for a name for our watch brand for so long, bouncing ideas off each other but never quite finding something that fit. As soon as he said it I knew that we had finally found what we had been looking for.
We live in Camden, we work in Camden, and more importantly - we love Camden. It's vibrant, creative, fun and teeming with a rich cultural heritage.
We set out on researching the history of Camden Town, from the famous market set up by a handful of artists in the seventies to the labyrinth of railway tunnels that run beneath it.
This in turn became the cornerstone of our brand. Each design needed to be contemporary and fashionable, but it also needed to respect the amazing past on which Camden is built.
And thus - The Camden Watch Company was born.
Recently one of our favourite magazines, Courier, held their second annual ‘Courier Live’ event at Republic London.
It was a great day featuring a ton of cool business, from jacket makers who sell out within minutes, to healthy juices and brutally honest greetings cards. If you weren’t able to go then we thoroughly recommend joining next year.
