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We’ve wanted to create a Witchcraft Edition for a long time now. It’s a theme steeped in history and symbolism, rich with folklore, stories, and characters that capture the imagination. The only real question, was where to start...
It Always Starts With Research...
Witchcraft is such a vast theme, there are countless directions we could have taken it. But one thing felt clear from the very beginning: this is a watch, an object meant to be worn every day, so it made sense to begin with the idea of talismans and protective charms — symbols designed to guard, guide, and bring a touch of magic to the everyday.
That became the cornerstone of the design — what if we created a watch rich with symbolism and meaning, a modern-day talisman made for daily wear? So we began to research, poring over old books and markings, searching for patterns and stories that spoke to us. But nothing quite fit — everything felt either too obvious, too gimmicky, or simply not right. So the idea went off the boil for a while, still there in the back of my mind, but no longer something we were actively working on.
Then one day, a good friend sent me a link to an article about witches’ marks — and it was the perfect spark. I began to dig deeper, exploring their history and significance, and found myself especially drawn to the daisy wheel: a circular symbol once etched into walls to trap evil spirits within its endless line. From there, we added the crescent moons at 3, 6, and 9 — a nod to the Triple Goddess, representing life, death, and rebirth; or new beginnings, nurturing, and wisdom.
After a number of various interactions of different dial designs, we eventually landed on the perfect design for our Witchcraft Edition.
So what about Witchcraft and Camden?
Witchcraft has deep roots in British history, and Camden is no exception. Long before it became London’s creative heart, the area was home to tales of wise women, healers, and so-called witches — figures who blurred the line between folklore and fact.
One of the best known was Mother Red Cap, who lived in Kentish Town in the 1600s. She ran an alehouse and was famed for her sharp wit and independence — admired by some, feared by others. Over the years her legend grew, and her name lived on in the Mother Red Cap’s Tavern, which eventually became the World’s End pub, still standing today just a short walk from our Camden store.
Nearby, stories tell of Mother Black Cap, another local “witch” said to have lived on what’s now Regent’s Park Road. Her supposed burial ground became the site of Mother Black Cap’s Tavern, later a pleasure garden and then a public house — the spot that would go on to become the Lock Tavern.
Centuries later, her name resurfaced once again, this time in a different part of Camden. The Black Cap, the famous and now sadly closed gay cabaret pub on Camden High Street, borrowed its name from the same legend — a fitting tribute in a place known for celebrating individuality, defiance, and self-expression.
These layers of history — from folklore and witchcraft to rebellion and creativity — still echo through Camden’s streets today. It felt only right that our Witchcraft Edition should pay homage to that spirit: bold, independent, and a little bit magical.
Take me to the Witchcraft Edition!
Back in late 2016, we launched what our first ever Limited Edition watch. Based on Tom Sayers, a champion bare-knuckle boxer from Camden, it was a steel No.88 with a black dial limited to 200 pieces, and we loved it.
Produced in four batches of 50, each batch sold out fast, and ever since we have received emails and messages asking us if by any chance we've held any back (we haven't), or even if it was possible buy our very own edition (it isn't).
